By day, Jennifer Turner is a high-powered media executive.  By night, Ms. Turner life’s mission is to empower others to “activate” their innate ability to have a healthy lifestyle and achieve happiness.  A certified American Council On Exercise (ACE) Group Fitness Instructor and a Lifestyle and Weight Management Consultant, Ms. Turner was not always “fit.”  As a teenager, she developed eating disorders and truly struggled with her weight.  In 1998, while attending Stanford University’s Business School, Ms. Turner was tired of crash diets and decided to make a life change.  She embraced fitness and stopped focusing on the results, but rather focused on the process of living an active lifestyle.  Fast forward to 2012, Ms. Turner has completed 7 marathons, including the Boston Marathon (twice) and the New York City Marathon (twice). She has also completed 12 triathlons.


Leveraging her business acumen, along with her creative and fitness backgrounds, Ms. Turner founded MAD COOL FITNESS, a comprehensive fitness/lifestyle brand that works to inspire everyday people to move through content, social support, and multi-pronged tools to support long-term healthy and active living.  MAD COOL FITNESS gives consumers the tools and inspiration to achieve long-term health and happiness.  A winning combination that Ms. Turner personally knows works well and gets results!

“In founding MAD COOL FITNESS, I am realizing my passion to inspire everyday people to be active, discover their true selves by emotionally connecting to fitness, and support sustained, healthy long-term living.  Most importantly, I want people to have fun, share and enjoy the process of becoming a better version of themselves.   Having struggled with my weight, and being an “ex-food con,” I know becoming healthy is not an easy process or journey but the rewards make it absolutely worth the struggle.”
-Jennifer Turner-


One of the first products produced under the MAD COOL FITNESS brand is the MAD COOL CARDIO DANCE PARTY DVD, which is a total body, cardio dance workout that is low impact, but, high in results.  From working the abs and arms to toning the “junk in your trunk,” the MAD COOL CARDIO DANCE PARTY DVD is a great and fun way, for beginners to more health conscious persons, to take charge of their health.

The MAD COOL CARDIO DANCE PARTY DVD features over 50 minutes of cardio exercise routines, including a warm-up and cool down, that targets the abs, arms and more, while rocking out to a great mix of pop, funk and R&B sounds.  Shot on location in Brooklyn, New York, the MAD COOL CARDIO DANCE PARTY DVD also features THE CREW, which is a group of diverse women of all body types who support Jennifer in the DVD.  THE CREW is also featured in relatable interviews on what inspires them to be healthy.  The MAD COOL CARDIO DANCE PARTY DVD will be available on for $14.95 on January 7, 2013.

“I am extremely excited to have the opportunity to launch the MAD COOL CARDIO DANCE PARTY DVD.  I wanted to create a fitness workout that was fun and accessible and that represents real women for real women. I truly hope MAD COOL FITNESS and the MAD COOL CARDIO DANCE PARTY DVD workout can be the tools to help people get started on a path towards living a healthier lifestyle. Take charge of your heath. Share the journey!”  – Jennifer Turner-

For more information on Jennifer Turner, visit  For more information on the MAD COOL CARDIO DANCE PARTY DVD, the MAD COOL FITNESS program, class schedule, and lifestyle tools, visit