— Accomplished Marathoner/Triathlete Creates An Exciting New Total Body, Cardio Dance Workout —

“Fitness Activator,” Jennifer Turner.
Photo courtesy of Mad Cool Fitness

New York, NY (BlackNews.com) — This week, self proclaimed Fitness Activator Jennifer Turner, an Athleta Sponsored Athlete and a 2012 ING New York City Marathon Featured Athlete, is launching her new health and wellness brand for real women called, MAD COOL FITNESS. She will feature the first product from the MAD COOL FITNESS brand, which is a new workout DVD called, MAD COOL CARDIO DANCE PARTY, at the Athleta store in New York City. The MAD COOL CARDIO DANCE PARTY is a total body, cardio dance workout that is low impact, but, high in results. From working the abs and arms to toning the “junk in your trunk,” the MAD COOL CARDIO DANCE PARTY DVD is a great and fun way, for beginners to more health conscious persons, to combat the holiday season weight gain blues and take charge of their health.


“I am extremely excited to have the opportunity to launch the MAD COOL CARDIO DANCE PARTY DVD. I wanted to create a fitness workout that was fun and accessible and that represents real women for real women,” said Jennifer Turner. “I truly hope MAD COOL FITNESS and the MAD COOL CARDIO DANCE PARTY DVD workout can be the tools to help people get started on a path towards living a healthier lifestyle.”

The MAD COOL CARDIO DANCE PARTY DVD features over 50 minutes of cardio exercise routines, including a warm-up and cool down, that targets the abs, arms and more, while rocking out to a great mix of pop, funk and R&B sounds. Shot on location in Brooklyn, New York, the MAD COOL CARDIO DANCE PARTY DVD also features diverse women of all body types as well as interviews with them on what inspires them to be healthy. The MAD COOL CARDIO DANCE PARTY DVD will be available on www.madcoolfitness.com for $14.95 on January 7, 2013.

By day, Jennifer Turner is a high-powered media executive. By night, Ms. Turner life’s mission is to empower others to “activate” their innate ability to have a healthy lifestyle and achieve happiness. A certified American Council On Exercise (ACE) Group Fitness Instructor and a Lifestyle and Weight Management Consultant, Ms. Turner was not always “fit.” As a teenager, she developed eating disorders and truly struggled with her weight. In 1998, while attending Stanford University’s Business School, Ms. Turner was tired of crash diets and decided to make a life change. She embraced fitness and stopped focusing on the results, but rather focused on the process of living an active lifestyle. Fast forward to 2012, Ms. Turner has completed 7 marathons, including the Boston Marathon (twice) and the New York City Marathon (twice). She has also completed 12 triathlons.

Leveraging her business acumen, along with her creative and fitness backgrounds, Ms. Turner founded MAD COOL FITNESS, a comprehensive fitness/lifestyle brand that works to inspire everyday people to move through content, social support, and multi-pronged tools to support long-term healthy and active living. MAD COOL FITNESS gives consumers the tools and inspiration to achieve long-term health and happiness.

For more information on Jennifer Turner, visit www.JenniferTurner.com. For information on the MAD COOL CARDIO DANCE PARTY DVD, the MAD COOL FITNESS program, class schedule, and lifestyle tools, visit www.madcoolfitness.com.
December 13, 2012

Tyrha M. Lindsey
L.A.I. Communications
Distributed through BlackPR.com and BlackNews.com
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