Dr. Jennifer Turner – Fitness Activator

Doctor of Public Health, ACE Health Coach, Behavior Change Specialist, Nutrition Specialist, Youth Fitness Specialist, Functional Training Specialist, Group Fitness Instructor and Personal Trainer, Triathlete, Marathoner

Dr. Turner holds a Doctor of Public Health, DrPH, specializing in health education and behavioral science from Rutgers University School of Public Health. She is the founder and CEO of MAD COOL FITNESS, a multicultural wellness company with programs designed to help people and communities to engage in healthy behaviors, and achieve happiness through long-term good health. Dr. Turner is a self-proclaimed, “Fitness Activator”; it is her life’s mission to “activate” everyone’s innate ability to have a healthy lifestyle and achieve happiness, the way she has, through good health. A seasoned media executive, Dr. Turner  leverages her media and entertainment background, and knowledge of health behavior change theoretical models, to design innovative wellness programs for individuals and communities. These programs are based not only on Dr. Turner’s professional and academic backgrounds, but also her personal experience.

Dr. Turner was not always “fit.”  In fact, she says she “was born and raised on the South Side of Chicago and never met a Happy Meal or a chicken wing I didn’t like.”  As a teenager, she developed an eating disorder that would plague her for over a decade until her mid-twenties. In 1998, while attending Stanford University’s Graduate School of Business, Dr. Turner was tired of crash diets and decided to make a life change.  She embraced fitness, stopped focusing on the results and focused on the process of living an active lifestyle by developing the habit of daily exercise. Through consistency and having the support of workout buddies, two months into her program, she noticed she had lost fat, her clothes fit differently, and most importantly, she felt great and FREE! Dr. Turner also found she was attracted to healthier foods, creating a virtuous cycle of nutrition to support her new, active lifestyle. Her personal fitness revolution had begun!

Fast forward to present day, Dr. Turner has now achieved a lifelong commitment and connection to fitness. She has completed multiple marathons including two Boston and New York City Marathons, and over a dozen triathlons, including Ironman Lake Placid. Not being content with just improving her own health, Dr. Turner has spread her passion for fitness by “activating” wellness in communities across the country. She has worked as the fitness consultant for the Harlem Children’s Zone Adult Fitness Programs, teaching exercise and fitness support classes to the Harlem community, and also taught wellness classes to the Newark and Jersey City, NJ communities. Committed to supporting community health even further, through her non-profit, MAD COOL COMMUNITY, Dr. Turner works with schools to make their school environments, and broader community environments, healthier.

In addition to Dr. Turner’s health background, Dr. Turner has an extensive professional background in the media and entertainment industry. In 2016, Dr. Turner was named Senior Vice President of Scripted Programming for Sony Pictures Entertainment, covering scripted shows such as  “The Good Doctor”, “Deadly Class”, “The Boys”, “The Tick”, “The Blacklist”, “Sneaky Pete”,  “Underground”, and “Kevin Can Wait” airing across major platforms such as ABC, NBC, CBS, SyFy, WGN America, and Amazon. In 2008 Dr. Turner was named Vice President, Licensing and Strategic Partnerships, Bravo Media, Oxygen Media. She established Bravo and Oxygen’s business development departments and is responsible for extending the networks’ brands into revenue-generating businesses. Dr. Turner has negotiated and managed several brand extensions around Bravo’s Emmy® award winning show “Top Chef”, “The Real Housewives” franchise, and also launched the new brand “Fashion by Bravo”, innovating to combine the television and retail models to sell products. She also spearheaded the largest multi-platform licensing deal in Bravo’s history, brokering a deal with ConAgra Foods to launch a line of Healthy Choice/Top Chef branded frozen foods at national major retailers.

In 2006 Dr. Turner was named Vice President at Universal Media Studios in Los Angeles where she developed new drama series and managed creative of critically-acclaimed drama series “Friday Night Lights” and “Crossing Jordan”. Prior to joining NBC Universal, Dr. Turner was Director, Current Programming ABC Entertainment and had creative oversight of hit dramas “Desperate Housewives”, “Grey’s Anatomy”, and “Lost”.

Dr. Turner started her creative career as Director, ABC Daytime Programming, for the ABC Television Network Group and was creative executive for daytime dramas “Port Charles” and “General Hospital”. She began her career in television as Business Manager for Toon Disney, ABC Kids, and SOAPnet, managing strategic planning and business initiatives. Prior to business school, Dr. Turner worked for Goldman Sachs in New York as a financial analyst in Fixed Income Capital Markets. Dr. Turner was featured in Essence magazine’s “40 under 40” edition 2004; one of Ebony magazine’s “Women to Watch” in Entertainment 2006; Cablefax’s “Most Influential Minorities in Cable” 2009, 2011, and 2012.

In addition to a Doctor of Public Health from Rutgers University, Dr. Turner also holds a Masters of Business Administration from Stanford University, a Bachelors of Finance from the Wharton School of Business of the University of Pennsylvania, and a Bachelors of Japanese Language also from the University of Pennsylvania. Dr. Turner is an American Council on Exercise (ACE) certified Health Coach, Behavior Change Specialist, Nutrition Specialist, Youth Fitness Specialist, Functional Training Specialist, Group Fitness Instructor and Personal Trainer.

Here are photos from her MAD COOL journey!