Jennifer Turner of MAD COOL FITNESS was featured on WABC on Sunday, February 3, 2012. As a part of the program Here and Now, Jennifer was interviewed by Sandra Bookman.

(See more on the Here and Now website)


This month’s BFT “Life Changer” Jennifer Turner, founder of NYC based MAD COOL FITNESS, a healthy lifestyle company that focuses on achieving long-term healthy living through behavior modification. Jennifer shares her story on why she started her company and how her life experiences, and her ability to overcome struggles with her own health, have put her in a position today to be able to inspire others and transform lives.

Q. What inspired you to take on the challenge of adopting a healthy lifestyle?

A. I was 24 years old and had not actually been overweight since I was about 13 but I had been struggling with an eating disorder (bulimia) for over a decade. Developing the disease is really how I lost weight in the first place. I had cheated. Over the course of 11 years, the disease had come in fits and spurts, highly correlated with the stress level in my life, but fundamentally I was bulimic. I felt completely out of control, trapped in my own mind and body and HONGRY, not hungry ALL OF THE TIME! I had done every diet under the sun, intermixed with bulimic bouts. I had no wellness skills, no stress management skills, I was miserable…

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“We have to admit that seeing their hard-rock six-pack abs and powerful legs helped us to get off the couch and embark back on running for our lives. And that made us start thinking about milestones. While we’re not trying to become the next Olympiad, we all can shoot for something attainable and equally hard: a marathon. Consider it a bucket list item that gives you the benefit of a beautifully crafted, fit bod. Yes, we know saying you’re going to train for a marathon is quiet easier said than done. So we spoke with marathon pro Jennifer Turner (pictured above), a 2012 ING/NYC Marathon Featured Athlete, who is currently training 32 women to participate in the 2012 Harlem Week Percy Sutton 5k Run/Walk on August 25th in New York City. Here, she gladly shares 5 tips new runners should follow when training for a marathon.”

Click Here to read the tips on!