Jennifer Turner is the founder and CEO of MAD COOL FITNESS, a multicultural wellness brand and technology platform designed to activate everyday people to achieve happiness through long-term good health. A seasoned media executive, in 2008 Jennifer Turner was named Vice President, Licensing and Strategic Partnerships, Bravo Media, Oxygen Media. She established Bravo and Oxygen’s business development departments and is responsible for extending the networks’ brands into revenue-generating businesses. Jennifer has negotiated and managed several brand extensions around Bravo’s Emmy® award winning show “Top Chef”, “The Real Housewives” franchise, and also launched the new brand “Fashion by Bravo”, innovating to combine the television and retail models to sell products. Jennifer also spearheaded the largest multi-platform licensing deal in Bravo’s history, brokering a deal with ConAgra Foods to launch a line of Healthy Choice/Top Chef branded frozen foods at national major retailers.
In 2006 Jennifer was named Vice President at Universal Media Studios in Los Angeles where she developed new drama series and managed creative of critically-acclaimed drama series “Friday Night Lights” and “Crossing Jordan”. Prior to joining NBC Universal, Jennifer was Director, Current Programming ABC Entertainment and had creative oversight of hit dramas “Desperate Housewives”, “Grey’s Anatomy”, and “Lost”.
Jennifer started her creative career as Director, ABC Daytime Programming, for the ABC Television Network Group and was creative executive for daytime dramas “Port Charles” and “General Hospital”. She began her career in television as Business Manager for Toon Disney, ABC Kids, and SOAPnet, managing strategic planning and business initiatives.
Prior to business school, Jennifer worked for Goldman Sachs in New York as a financial analyst in Fixed Income Capital Markets.
Jennifer was featured in Essence magazine’s “40 under 40” edition 2004; one of Ebony magazine’s “Women to Watch” in Entertainment 2006; Cablefax’s “Most Influential Minorities in Cable” 2009, 2011, and 2012.
Committed to getting involved and giving back, Jennifer is also active in non-profit board service. She served on the boards of Groove With Me, a non-profit offering free dance classes to girls 7-14 in East Harlem and Bronx Lighthouse Charter School in the Bronx.
Jennifer holds a Masters of Business Administration from Stanford University, a Bachelors of Finance from the Wharton School of Business of the University of Pennsylvania, and a Bachelors of Japanese Language also from the University of Pennsylvania. She is pursuing her DrPH in Health Education and Behavioral Science at Rutgers University School of Public Health beginning Fall 2014.