Jennifer Turner

Jennifer Turner
Fitness Activator
ACE Group Fitness Instructor, Personal Trainer, Health Coach, Fitness Nutrition Specialist
Triathlete, Marathoner

Jennifer is a self-proclaimed, “Fitness Activator”; it is her life’s mission to “activate” everyone’s innate ability to have a healthy lifestyle and achieve happiness, the way she has, through good health. Now a certified American Council On Exercise (ACE) Group Fitness Instructor, Personal Trainer, and a Health Coach, Jennifer was not always “fit.”  In fact, she says she “was born and raised on the South Side of Chicago and never met a Happy Meal or a chicken wing I didn’t like.”  As a teenager, she developed an eating disorder that would plague her for over a decade until her mid-twenties.

In 1998, while attending Stanford University’s Graduate School of Business, Jennifer was tired of crash diets and decided to make a life change.  She embraced fitness, stopped focusing on the results and focused on the process of living an active lifestyle by developing the habit of daily exercise. Through consistency and having the support of workout buddies, two months into her program, she noticed she had lost fat, her clothes fit differently, and most importantly, she felt great and FREE! Jennifer also found she was attracted to healthier foods, creating a virtuous cycle of nutrition to support her new, active lifestyle. Her personal fitness revolution had begun!

Fast forward to 2014, Jennifer has now achieved a lifelong commitment and connection to fitness. She has completed multiple marathons including two Boston and New York City Marathons, and over a dozen triathlons, including Ironman Lake Placid 2013. Jennifer has spread her passion for fitness by “activating” wellness in communities across the country. She has worked as the fitness consultant for the Harlem Children’s Zone Adult Fitness Programs, teaching exercise and fitness support classes to the Harlem community, and also teaches wellness classes to the Newark and Jersey City, NJ communities.

In addition to being a wellness professional, Jennifer is a seasoned media executive, having worked on both the business and creative sides of television at companies such as NBCUniversal and Disney/ABC Television Network. Leveraging her business acumen, along with her creative and fitness backgrounds, Jennifer founded MAD COOL FITNESS, an inclusive, multicultural healthy lifestyle brand that uses holistic wellness content, branding, and technology to activate long-term healthy behavior change in everyday people.

Jennifer holds a Masters of Business Administration from Stanford University, a Bachelors of Finance from the Wharton School of Business of the University of Pennsylvania, and a Bachelors of Japanese Language also from the University of Pennsylvania.  She is pursuing her DrPH in Health Education and Behavioral Science at Rutgers University School of Public Health beginning Fall 2014.

Areas of Expertise & Awards

  • ACE Certified Health Coach
  • ACE Certified Group Fitness Instructor
  • ACE Certified Personal Trainer
  • Healthy Lifestyle Activation
  • Healthy Behavior Change & Positive Habit Formation
  • 2012 Athleta Sponsored Athlete
  • One of Cablefax’s “Most Influential Minorities in Cable” 2009, 2011, and 2012