A NOTE FROM JENNIFER TURNER, FITNESS ACTIVATOR AND FOUNDER OF MCF

What a Year!

2012 has been an amazing year for me personally and for MAD COOL FITNESS. Here are some highlights:

  • We launched the website, establishing the brand and laying the foundation for what MAD COOL FITNESS will become in 2013.
  • We trained and touched the lives of hundreds of women through our fitness classes.
  • We officially launched MAD COOL CARDIO as its own unique dance workout and launched our first fitness DVD in New York City at premiere women’s fitness brand ATHLETA.
  • We launched MAD COOL COMMUNITY – a suite of wellness programs for organizations who want to offer their constituency holistic wellness tools:
    • MAD COOL HEALTHY SUPPORT – Online/offline wellness seminar covering nutrition, exercise, and productive stress management tools
    • MAD COOL CARDIO – High octane cardio dance workout using funk, pop, R&B, 80s/90s sounds for all fitness levels
    • MAD COOL RUN/WALK CREW – Run/Walk program that trains beginners to run or walk their first 5K race. Over 30 women participated in the summer training session and trained for the 2012 Percy Sutton 5K race in Harlem
  • CREW members exercised, changed what we ate, and lost weight – some over 30 pounds! But most importantly, we collectively developed positive feelings toward exercise, made great friendships and support relationships, and are all a little bit farther down the road in our journey to achieve happiness through long-term good health.

Click here to watch video highlights from the year:

Click here to look at photos from the year:

Looking forward to the future, here are a few MCF New Year’s Tips to help you to stick to your 2013 New Year’s resolutions.

To give you actual tools to support your wellness resolutions, coming in January 2013 the MCF site will re-launch with several new features, including 2 exciting new wellness products:

  • The CREW Basic for Beginners – 12-week holistic program (nutrition, exercise, support) targeted to beginners and those who have not worked out in a while and want to jumpstart healthy living in 2013
  • MAD COOL CARDIO DANCE PARTY DVD – Bringing a little bit of the class home to you. On sale at the NEW MCF Store.

Click HERE to sign up for notification when these products go on sale.

Locally in New York City, MAD COOL CARDIO and HEALTHY SUPPORT will be changing locations and moving to the heart of Harlem

Monday nights starting January 7th
Black River Dance
345 Lenox Ave (127th & Lenox)
6:30 -7:00pm Healthy Support
7:00 – 8:00pm MAD COOL CARDIO

It’s on a poppin’! Lots of work to do post holidays.

Click here to register

That’s it. 2012 was a blast but in 2013, we’re blowin’ up.

Wishing you blessings and good health.
STEP AWAY FROM THAT CHICKEN WING!
And into the NEW You.

Have a MAD COOL Happy New Year!

Jennifer & The MAD COOL FITNESS CREW

HAVE A MAD COOL NEW YEAR! – MCF NEW YEAR’S RESOLUTION SUCCESS TIPS

MAD COOL FITNESS Perspective on What to Do to Position For New Year’s Resolution Success

What’s up MAD COOL FITNESS CREW! It is once again that time of year when we start the New Year with a promise of a new life, new you. Often we start out in a blaze of glory of what we’re going to do FOREVER, only to flame out just a smidge short of forever… in some cases with resolutions broken within a mere 48 hours!

The truth is we make common mistakes each year which keep us from positioning ourselves for success and therefore we fail to stick to our self-made promises. Quite frankly, we play ourselves….

Keep reading this article on MAD COOL FITNESS

Facts about MCF and the MAD COOL CARDIO DVD, Coming in January!

JENNIFER TURNER


“FITNESS ACTIVATOR” & CREATOR OF


“STEP AWAY FROM THAT CHICKEN WING!” 

FACT SHEET

JENNIFER TURNER

By day, Jennifer Turner is a high-powered media executive.  By night, Ms. Turner life’s mission is to empower others to “activate” their innate ability to have a healthy lifestyle and achieve happiness.  A certified American Council On Exercise (ACE) Group Fitness Instructor and a Lifestyle and Weight Management Consultant, Ms. Turner was not always “fit.”  As a teenager, she developed eating disorders and truly struggled with her weight.  In 1998, while attending Stanford University’s Business School, Ms. Turner was tired of crash diets and decided to make a life change.  She embraced fitness and stopped focusing on the results, but rather focused on the process of living an active lifestyle.  Fast forward to 2012, Ms. Turner has completed 7 marathons, including the Boston Marathon (twice) and the New York City Marathon (twice). She has also completed 12 triathlons.

MAD COOL FITNESS

Leveraging her business acumen, along with her creative and fitness backgrounds, Ms. Turner founded MAD COOL FITNESS, a comprehensive fitness/lifestyle brand that works to inspire everyday people to move through content, social support, and multi-pronged tools to support long-term healthy and active living.  MAD COOL FITNESS gives consumers the tools and inspiration to achieve long-term health and happiness.  A winning combination that Ms. Turner personally knows works well and gets results!

“In founding MAD COOL FITNESS, I am realizing my passion to inspire everyday people to be active, discover their true selves by emotionally connecting to fitness, and support sustained, healthy long-term living.  Most importantly, I want people to have fun, share and enjoy the process of becoming a better version of themselves.   Having struggled with my weight, and being an “ex-food con,” I know becoming healthy is not an easy process or journey but the rewards make it absolutely worth the struggle.”
-Jennifer Turner-

MAD COOL CARDIO DANCE PARTY DVD

One of the first products produced under the MAD COOL FITNESS brand is the MAD COOL CARDIO DANCE PARTY DVD, which is a total body, cardio dance workout that is low impact, but, high in results.  From working the abs and arms to toning the “junk in your trunk,” the MAD COOL CARDIO DANCE PARTY DVD is a great and fun way, for beginners to more health conscious persons, to take charge of their health.

The MAD COOL CARDIO DANCE PARTY DVD features over 50 minutes of cardio exercise routines, including a warm-up and cool down, that targets the abs, arms and more, while rocking out to a great mix of pop, funk and R&B sounds.  Shot on location in Brooklyn, New York, the MAD COOL CARDIO DANCE PARTY DVD also features THE CREW, which is a group of diverse women of all body types who support Jennifer in the DVD.  THE CREW is also featured in relatable interviews on what inspires them to be healthy.  The MAD COOL CARDIO DANCE PARTY DVD will be available on www.MADCOOLFITNESS.com for $14.95 on January 7, 2013.

“I am extremely excited to have the opportunity to launch the MAD COOL CARDIO DANCE PARTY DVD.  I wanted to create a fitness workout that was fun and accessible and that represents real women for real women. I truly hope MAD COOL FITNESS and the MAD COOL CARDIO DANCE PARTY DVD workout can be the tools to help people get started on a path towards living a healthier lifestyle. Take charge of your heath. Share the journey!”  – Jennifer Turner-

For more information on Jennifer Turner, visit www.JenniferTurner.com.  For more information on the MAD COOL CARDIO DANCE PARTY DVD, the MAD COOL FITNESS program, class schedule, and lifestyle tools, visit www.madcoolfitness.com.

FITNESS ACTIVATOR, JENNIFER TURNER, LAUNCHES MAD COOL FITNESS, A NEW HEALTH AND WELLNESS BRAND FOR REAL WOMEN

— Accomplished Marathoner/Triathlete Creates An Exciting New Total Body, Cardio Dance Workout —


“Fitness Activator,” Jennifer Turner.
Photo courtesy of Mad Cool Fitness

New York, NY (BlackNews.com) — This week, self proclaimed Fitness Activator Jennifer Turner, an Athleta Sponsored Athlete and a 2012 ING New York City Marathon Featured Athlete, is launching her new health and wellness brand for real women called, MAD COOL FITNESS. She will feature the first product from the MAD COOL FITNESS brand, which is a new workout DVD called, MAD COOL CARDIO DANCE PARTY, at the Athleta store in New York City. The MAD COOL CARDIO DANCE PARTY is a total body, cardio dance workout that is low impact, but, high in results. From working the abs and arms to toning the “junk in your trunk,” the MAD COOL CARDIO DANCE PARTY DVD is a great and fun way, for beginners to more health conscious persons, to combat the holiday season weight gain blues and take charge of their health.

 

“I am extremely excited to have the opportunity to launch the MAD COOL CARDIO DANCE PARTY DVD. I wanted to create a fitness workout that was fun and accessible and that represents real women for real women,” said Jennifer Turner. “I truly hope MAD COOL FITNESS and the MAD COOL CARDIO DANCE PARTY DVD workout can be the tools to help people get started on a path towards living a healthier lifestyle.”

The MAD COOL CARDIO DANCE PARTY DVD features over 50 minutes of cardio exercise routines, including a warm-up and cool down, that targets the abs, arms and more, while rocking out to a great mix of pop, funk and R&B sounds. Shot on location in Brooklyn, New York, the MAD COOL CARDIO DANCE PARTY DVD also features diverse women of all body types as well as interviews with them on what inspires them to be healthy. The MAD COOL CARDIO DANCE PARTY DVD will be available on www.madcoolfitness.com for $14.95 on January 7, 2013.

By day, Jennifer Turner is a high-powered media executive. By night, Ms. Turner life’s mission is to empower others to “activate” their innate ability to have a healthy lifestyle and achieve happiness. A certified American Council On Exercise (ACE) Group Fitness Instructor and a Lifestyle and Weight Management Consultant, Ms. Turner was not always “fit.” As a teenager, she developed eating disorders and truly struggled with her weight. In 1998, while attending Stanford University’s Business School, Ms. Turner was tired of crash diets and decided to make a life change. She embraced fitness and stopped focusing on the results, but rather focused on the process of living an active lifestyle. Fast forward to 2012, Ms. Turner has completed 7 marathons, including the Boston Marathon (twice) and the New York City Marathon (twice). She has also completed 12 triathlons.

Leveraging her business acumen, along with her creative and fitness backgrounds, Ms. Turner founded MAD COOL FITNESS, a comprehensive fitness/lifestyle brand that works to inspire everyday people to move through content, social support, and multi-pronged tools to support long-term healthy and active living. MAD COOL FITNESS gives consumers the tools and inspiration to achieve long-term health and happiness.

For more information on Jennifer Turner, visit www.JenniferTurner.com. For information on the MAD COOL CARDIO DANCE PARTY DVD, the MAD COOL FITNESS program, class schedule, and lifestyle tools, visit www.madcoolfitness.com.
FOR IMMEDIATE RELEASE
December 13, 2012

CONTACT:
Tyrha M. Lindsey
L.A.I. Communications
908-672-6024
Tyrha.Lindsey@laicommunications.com
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MAD COOL CARDIO DVD IS HERE!

The day is finally here! THE MAD COOL CARDIO DANCE PARTY cardio workout is ready! Please join me Monday December 10th 6pm at the Athleta store on the Upper East Side, 86th and Third Ave New York City for the launch of my DVD.

Let’s get your holiday season off to a booty bumpin’ good start.

STEP AWAY FROM THAT CHICKEN WING!

Jennifer
ATHLETA MAD COOL CARDIO EVENT

Summer of Ing: The Swimming, Biking, Run-A-Marathon Twice Diaries – CONCLUSION

What a week. Words cannot begin to encapsulate all of the events and emotions that have transpired in 7 short and yet so terribly long days. I certainly thought this time last week that my 8th marathon and conclusion of “The Summer of Ing” would end very differently.

Irrespective of where you were on the journey that ultimately concluded with the decision to not hold the ING New York City Marathon, the final decision was the correct one. It was the only decision that could give the city and runners collective emotional relief to move on with the process of healing, focus on rebuilding all communities of New York, and focus attention on people who really need help today.

The ladies of the MAD COOL RUNNING CREW were disappointed but of course understood why the 5K race the day before the marathon had been cancelled.  There were many tough things about this week. I was one of the fortunate ones who didn’t lose power and only lost a grill I didn’t know how to operate in the first place, so who cares.

For those who lost power, property, and homes and in some cases loved ones, I can’t even begin to understand the trauma that you have endured and in many cases still enduring. For even the fortunate ones, due to being sequestered to our homes, lack of transportation, there was an unsettling sense of isolation. New York normally is a very social city. People congregating and communing is a natural part of the rhythm of the city. We had none of this, this week. Alone we sat. Some of is in the dark.

So when one member from the MAD COOL RUNNING CREW suggested we hold our own 5K race, I thought it was a BRILLIANT idea. We met at the McDonald’s at 145th and Broadway. It was COLD! But we were so excited to see each other. We ran our 1.6 miles out and back on Riverside.  We laughed, felt energized, and then discussed the recovery effort and what we could do to help.

When I left them I was so moved, their spirit made me cry. I thought this is what New York is about. This is what community is about. This is what it means to be supported. This really is my CREW.

The next morning I went to Pathmark grocery. Bought as many supplies as my backpack and two hands could carry and headed to a hotel near Central Park to meet one of my fellow runners.  While waiting in the lobby, I saw runners from all over the world, with their various country signs and charities, gearing up to run in Central Park and then donate supplies. The thought of the miles they had traveled, the money they had raised for charity, the effort that had gone into prepping and training for this race (for many this their first marathon) the desire to honor their charitable commitments and run anyway, it made me cry. This sport is not about miles or times, it’s about heart and commitment. Their efforts were not lost on me.

When I arrived at the Staten Island Ferry, there were literally a thousand other runners there, all geared up with supplies ready to help.

After walking miles to get to areas with people who needed our help and feeling a little disheartened that maybe we were not going to be effective in our volunteer efforts, we finally came across a community that did need our help. We were also able to drop off supplies and help  with packing at a distribution center.

I can’t speak in the macro of how supplies will be disseminated, when, and to whom, but I can say for sure 3 families got items from me directly that hopefully will help them to be just a little bit more comfortable TODAY in this incredibly challenging time. One had a baby and really did need the diaper ointment and baby wipes. Others really did need the food, toothpaste and shampoo. Nothing meant more to me than to see they were really grateful and to hear from other community members that we really were helping and not being a nuisance.

So the “Summer of Ing” is over. It didn’t end the way I thought but it did end leaving me with a tremendous sense of gratitude for my friends and family, and a reminder of how truly fragile our lives are. We must help and support each other. We must think of others and we must live life to the fullest.

It didn’t end the way I expected, but it ended with the most important “ing” of all. An appreciation for living.

SUMMER OF ING: THE SWIMMING, BIKING, RUN-A-MARATHON DIARIES THIS IS WHY I RUN

THIS IS WHY I RUN

We are one week away from the ING New York City Marathon next Sunday November 4th. This will be my 8th marathon, my second marathon in a month, and my third race in three months, bringing to a close the “Summer of Ing”. And what a summer it’s been!

As I sit here on my couch surrounded by my patio furniture, having come from a CostCo run (I’ve got my CostCo chicken….I’m telling you there’s crack in this chicken), waiting for Hurricane Sandy’s wrath, I’m reflecting on the last few months and in a certain respect, the last 14 years.

I felt compelled to write something about why I lead an active lifestyle, and specifically, why I run.

When I first started going to the gym and running on the rickety treadmill in my business school dorm, it was really a last ditched effort to lose body fat, get my eating disorder under control, and get my health under control.

Fortunately, I was able to achieve these things and so much more. For me, running is a great stress release, an opportunity for me to connect with me, to feel completely integrated with my mind, body, and spirit. When I run I literally think in different dimensions, solutions to problems seem obvious, I can leap tall buildings in a single bound. I’m in the Matrix baby!

Of course when I stop I have absolutely NO IDEA what just happened and I’m just as dazed and confused as before. But for those few hours I have candy in my heels and I’m ALIVE.

Every time I cross a finish line, I’m always amazed, then I think about my time, then I feel incredible gratitude. Gratitude for all of the stuff I went through with my health before, and to now have the opportunity to do these things today. I feel AMAZING. I feel like me, the REAL me.

I want everyone to feel that. It’s one of the main reasons I started MAD COOL FITNESS. I’m not suggesting everybody go out and run a marathon. Not at all. Even though I do them, I still think they’re kind of nuts. But I want people to emotionally connect to a physical activity, whatever it is, and through that activity push themselves, push their self-imposed boundaries of what they think they can and can’t do, and through that activity discover their TRUE SELVES and grow. When that happens, it really is MAD COOL.

This is why I run. This is why I run in the rain, the sun, the snow, in the early morning alone in the dark, when I’m tired, when I’m depressed because I know that feeling is waiting for me, just waiting for me to unlock it. This is why I run. Cheer for me!

 

SUMMER OF ING: THE SWIMMING, BIKING, RUN-A-MARATHON TWICE DIARIES POST CHICAGO MARATHON

One triathlon, one marathon down…one marathon to go! The Chicago Marathon went pretty well. In spite of the nasty, sudden drop in temperature, my official time was 3 hours 33 mins and 34 secs. Not a personal best (LA was 3:29:54) but pretty good considering the cold and getting over a nasty cold.

Big sis did great. She struggled a little due to wearing some compression tights she had not done a long run in (remember: nothing new on race day!) but the Turner girls are tough and she was determined to finish and she did. Running a marathon is always about you vs you, a test of will and physical strength.

At mile 14 I saw my niece with her “Go Mommy and Go Aunt Jen Jen” and “Move Over Kenyans. Let the Turner Ladies Pass” (what can I say? the kid is creative  🙂 signs. She really lifted my spirits, because around that time you’re like “ugh, I’ve got 12 more friggin’ miles to go!”. Seeing her see us was by far the highlight of the race and certainly helped me to push through. I hope she remembers the day and how her mother demonstrated how you always finish what you start.

There were more than a few meltdowns on the course. I didn’t witness it but my niece said that one woman stopped and said “[Expletive] this! I’m going to Starbucks!” Apparently when she went to leave the course, an official said that she either needed to finish or go to the medical tent. She told him to step aside because she was going to Starbucks. I do hope she enjoyed her mocha mocha whatever whatever drink, and honestly I do understand. I could have dealt with a frappe something or other myself.

One woman at mile 18 just stopped and was crying to her boyfriend who had jumped in for moral support, “I don’t understand?! How can these people be possibly still running?!” Yep we were. And I have to admit I thought we were a little nuts too 🙂

Miles 16-19 are the toughest for me in any marathon because you’re in no man’s land. You’ve come far but you still have far too go. And I don’t care what course you’re on, these miles always are the thinnest in terms of spectators. It’s just you and you baby, and at that point, you’re getting pretty sick of yourself.

And then you hit 20 miles and you know what a 10K feels like so you pull it together and focus. The next three you hunker down, the next two you pick up the pace, and the last you lay it on the line, because the crowd is cheering, you’re cheering, you FEEL it, all the struggle, all the miles, your work…there is light at the end of the tunnel, baby and this thing is about to END. It’s time to bring it home. You will finish, you must! And you do, crossing the finish line, the victory all your own. An incredible feeling. AWESOME.

Man, I was tired! The flat terrain actually beat me up more than hillier terrain because you are using the same muscle groups over and over again. I recovered (have some tips on post-marathon recovery) and taught two cardio classes and worked a fitness expo on Saturday. It was a busy week.

Anyway, I’m so thrilled to have run the marathon in my hometown. In some ways I’ve come full circle, returning home, hopefully a better, stronger person in every sense of the words. To do this with my sister, to hopefully provide an inspiring memory to my 7 year old niece, is priceless and something I know I will never forget.

SUMMER OF ING – THE SWIMMING, BIKING, RUN-A-MARTHON DIAIRIES CHICAGO!

Ok. So seriously?! I can’t even believe my hometown. I arrived Thursday with weather sunny, seventy, and AWESOME! Forget what a difference 24 hours can make, try 4 hours.

The weather turned cold, rainy, and yucky. Overnight the temperature dropped 40 degrees! Are you kidding me?! I brought some cold weather running gear but was not really planning to use it. In the 15 mins I had to pack, I scooped up a bunch of stuff from my running drawer but unfortunately my tried and true running beat up tights were not in my totally organized (not-so-much in this case) scoopage. So I bought a bunch of overpriced (yet super cute :-) ) running gear at the Expo and had a blast with my sister trying things on. We’re not sure how this is all going to go down tomorrow but we sure will look cute!

We are both getting over colds. She thinks she’s got a sinus infection, I’m still a little phlegmy (umm-umm good), we’re both exhausted because these colds, although better, really knocked us out…we’re both like, “Whose brilliant idea was this anyway?!” Yours big sis. Yours.

So now, I’m hydrating, sleeping, staying off of my feet and still trying to decided what I will wear tomorrow – briefs or tights. It will be a down to the wire decision and as monumental as trying to achieve world peace. Wish me luck!